Max Frost left a traditional finance career to help start Roca News in 2020 with the goal of making informative journalism more accessible for young audiences. Frost coordinates cross-platform publishing, oversees business operations, and manages partnerships that extend the brand into live events, sponsorships, and educational programming.

Responsibilities

• Audience Development: Leads experimentation with new content formats, referral programs, and analytics to deepen subscriber engagement across email and social.
• Business Operations: Manages hiring, budgeting, and advertiser relationships that support independent editorial decisions.
• Product Collaboration: Works with editorial and engineering teams on initiatives such as the Roca app, text updates, and data-driven topic explainers.

Public Engagement

Frost frequently joins podcasts, university events, and industry panels to discuss entrepreneurship, media trust, and strategies for serving news-averse communities.