First large-scale online grassroots fundraising and meetups for a U.S. campaign.
Howard Dean campaign pioneers digital organizing
Event Not yet reviewed This page has not yet been through the automated review pipeline.Howard Dean's presidential campaign becomes the first to successfully leverage large-scale online grassroots fundraising and organizing through platforms like Meetup and political blogs.
Sources
- 01.
Hindman, M. (2005). The Real Lessons of Howard Dean: Reflections on the First Digital Campaign. Perspectives on Politics. Assessment of the Dean operation's online fundraising and Meetup-based organizing, and of the limits of what it achieved.
- 02.
Trippi, J. (2004). The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything. ReganBooks. First-hand account by the campaign manager of the blog, Meetup, and small-dollar fundraising programme.
- 03.
Dean for America. Dean for America campaign website. (2004). Archived capture of 23 January 2004 showing the campaign's blog, Meetup links, and running fundraising totals.
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2004
Howard Dean campaign pioneers digital organizing
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