The first message is sent on 21 March 2006 and the service is released publicly in July 2006 as an SMS group-send tool; its short status updates and SMS bridge make it a favored tool for on-the-ground reporting without a laptop.
Its open API and, from 2007, hashtag conventions later seed new tactics—from #DontGo and #TCOT to Arab Spring solidarity campaigns—that teach partisans how to swarm narratives and pressure institutions in real time.