Sets benchmark for data-driven, small-donor, and peer-to-peer organizing.
Obama '08 builds integrated digital field operation
Event Not yet reviewed This page has not yet been through the automated review pipeline.Barack Obama's 2008 presidential campaign revolutionizes political organizing by integrating digital tools with traditional field operations, setting new standards for data-driven campaigning and small-donor fundraising.
Sources
- 01.
Smith, A. (2009). The Internet's Role in Campaign 2008. Pew Internet & American Life Project. Post-election survey: 74% of internet users, or 55% of all adults, went online for campaign news or participation in 2008 — the first cycle in which more than half the voting-age population did so.
- 02.
Obama for America. Obama for America campaign website. (2008). Archived capture of 22 October 2008 showing the campaign site's integrated donation, MyBarackObama sign-up, and volunteer-tools layout in the closing weeks.
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November 4, 2008
Obama '08 builds integrated digital field operation
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