SJW vs. Anti-SJW discourse takes off

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Arguments over identity, representation and speech intensify across YouTube, Reddit and Twitter, with the term 'social justice warrior' circulating widely as a pejorative for opponents. No single event marks the shift; the year is approximate.

“Social justice warrior” becomes a widely used epithet in online argument.

Sources

  1. 01.

    Massanari, A. L. & Chess, S. (2018). Attack of the 50-foot social justice warrior: the discursive construction of SJW memes as the monstrous feminine. Feminist Media Studies, 18(4), 525-542. Peer-reviewed discourse analysis of how the 'SJW' label was constructed and deployed. Author-hosted copy of the Feminist Media Studies article.

    www.adriennemassanari.com/wp-content/uploads/2018/10/Attack-of-the-50-foot-social-justice-warrior-the-discursive-construction-of-SJW-memes-as-the-monstrous-feminine.pdfarchived copy
  2. 02.

    Munger, K. & Phillips, J. (2022). Right-Wing YouTube: A Supply and Demand Perspective. The International Journal of Press/Politics, 27(1), 186-219. Longitudinal channel-level data treating 'Anti-SJW' as a distinct YouTube content category; supports the timing of the discourse's growth.

    journals.sagepub.com/doi/10.1177/1940161220964767archived copy
  3. 03.

    Lewis, R. (2018). Alternative Influence: Broadcasting the Reactionary Right on YouTube. Data & Society Research Institute. Network analysis of the YouTube commentary channels in which this argument largely played out.

    datasociety.net/wp-content/uploads/2018/09/DS_Alternative_Influence.pdfarchived copy

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2014
SJW vs. Anti-SJW discourse takes off
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