Campaign launch begins a cycle of social posts driving outsized news coverage.
Trump campaign leverages social virality
Event Not yet reviewed This page has not yet been through the automated review pipeline.Donald Trump announces his presidential campaign at Trump Tower; later analyses documented how his social media posts drove disproportionate volumes of unpaid news coverage over the 2016 cycle.
Sources
- 01.
Time. Here's Donald Trump's Presidential Announcement Speech. (2015). Full transcript of the 16 June 2015 announcement at Trump Tower; primary source for the date.
- 02.
Confessore, N. & Yourish, K. (2016). $2 Billion Worth of Free Media for Donald Trump. The New York Times. Source for the earned-media estimate through the 2016 primaries.
- 03.
Wells, C., Shah, D. V., Pevehouse, J. C., Yang, J., Pelled, A., Boehm, F., Lukito, J., Ghosh, S., & Schmidt, J. L. (2016). How Trump Drove Coverage to the Nomination: Hybrid Media Campaigning. Political Communication, Peer-reviewed time-series analysis of the relationship between the campaign's social media activity and news coverage. Author-hosted copy.
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June 16, 2015
Trump campaign leverages social virality
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