Coordinated inauthentic activity on social platforms and data-driven voter targeting became subjects of intelligence assessments, federal indictments, regulatory action, and platform disclosures following the 2016 election.

Coordinated inauthentic accounts and voter data targeting become subjects of federal inquiry.

The January 2017 intelligence community assessment concluded that Russia conducted an influence campaign targeting the election. The same document states that it made no assessment of whether that campaign affected the outcome — a limit worth stating explicitly, because the assessment is frequently cited in both directions on that question.

Published figures on the scale of the platform activity differ by what they count. Facebook’s own September 2017 disclosure described roughly $100,000 in ad spending across about 3,000 ads and 470 accounts, and noted that most of those ads did not reference the election, voting, or any candidate. The 2018 federal indictment of the Internet Research Agency describes a far larger organized operation spanning organic posts, accounts, and events rather than paid advertising alone. Both figures are accurate to their own scope; neither establishes an effect on votes cast.

Separately, the Federal Trade Commission’s 2019 administrative complaint alleged that Cambridge Analytica collected Facebook profile data through a deceptive app. That proceeding concerned data collection practices; it did not address whether the resulting targeting changed voter behavior.

Sources

  1. 01.

    National Intelligence Council, Office of the Director of National Intelligence. Assessing Russian Activities and Intentions in Recent US Elections (ICA 2017-01D). (2017). Declassified assessment of 6 January 2017. Source for the finding of a Russian influence campaign, and for the assessment's own explicit statement that it did not evaluate any effect on the election outcome.

  2. 02.

    U.S. District Court for the District of Columbia. United States v. Internet Research Agency LLC et al., Indictment. (2018). Grand jury indictment describing the alleged social-media operation. Allegations in an indictment are not findings of fact; the corporate defendants' case was later dropped without trial.

  3. 03.

    Facebook. An Update On Information Operations On Facebook. (2017). Platform's own 6 September 2017 disclosure: roughly $100,000 in ad spending across about 3,000 ads and 470 accounts, most of which did not reference the election, voting, or a candidate.

  4. 04.

    United States Federal Trade Commission. In the Matter of Cambridge Analytica, LLC — Administrative Complaint, FTC Docket No. 9383. (2019). Source for the regulator's allegations about how Cambridge Analytica collected Facebook profile data. The complaint concerns deceptive data collection, not any measured effect on voters.

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November 8, 2016
2016 election: platform disinfo & microtargeting
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