Short‑form video and generative AI in the 2024 U.S. election campaign

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Campaigns make heavy use of short-form video and generative AI tools during the 2024 U.S. elections; post-election research finds no measurable effect of AI-generated content on the results.

Campaigns use short-form video and generative AI heavily; researchers find no measurable effect on results.

Sources

  1. 01.

    Ash Center for Democratic Governance and Innovation, Harvard Kennedy School. The apocalypse that wasn't: AI was everywhere in 2024's elections, but deepfakes and misinformation were only part of the picture. (2024). Post-election assessment finding that AI was widely used in campaigning but that the anticipated large-scale deepfake disruption did not occur.

    ash.harvard.edu/articles/the-apocalypse-that-wasnt-ai-was-everywhere-in-2024s-elections-but-deepfakes-and-misinformation-were-only-part-of-the-picturearchived copy
  2. 02.

    Hasan, S. & Ahmed, A. (2025). Gauging the AI Threat to Free and Fair Elections. Brennan Center for Justice. Published 6 March 2025. Assessment of the evidence on AI-generated content in elections, used here for the caveat that documented use is not the same as documented effect: its own summary is that AI 'didn't disrupt the 2024 election, but the effects are likely to be greater in the future.'

    www.brennancenter.org/our-work/analysis-opinion/gauging-ai-threat-free-and-fair-electionsarchived copy

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November 5, 2024
Short‑form video and generative AI in the 2024 U.S. election campaign
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