Political Polarization as Business Model

idea

The strategic use of divisive content by digital media platforms and outlets to maximize engagement, ad revenue, and subscriber growth.

Related Entities

manifests-in

algorithmic-amplification

Polarization profits are maximized through algorithmic content promotion

builds-on

attention-economy

Leverages scarcity of human attention for commercial gain

creates

filter-bubbles

Profit motives drive creation of ideologically segregated content environments