InfoWars represented the extreme end of alternative media, building a significant audience through conspiracy theories before facing deplatforming and legal action.

Rise to Influence

Built massive audience through dramatic presentation style and conspiracy narratives, particularly around major events and political developments.

Platform Strategy

Operated across multiple platforms including radio, website, and social media, creating an ecosystem of content and commerce through supplement sales.

2016 Election Impact

Gained significant influence during the 2016 election cycle, receiving press credentials and amplifying political conspiracy theories.

Deplatforming

Became the test case for social media content moderation when simultaneously banned from major platforms in 2018, sparking debates about free speech and platform power.

Legal Consequences

Sandy Hook defamation lawsuits resulted in nearly $1.5 billion in damages, leading to bankruptcy and the forced sale of InfoWars assets, marking a watershed moment for accountability in alternative media.