More Perfect Union is a progressive media outlet dedicated to explaining labor struggles, economic inequality, and corporate accountability through highly produced digital video. Built by veterans of the Bernie Sanders campaign, the project combines documentary storytelling with organizing tactics to elevate workers, tenants, and community leaders who are often overlooked by mainstream outlets.

Mission and Editorial Approach

The outlet pursues stories that document organizing drives, contract fights, and policy debates around wages, health care, and worker power. Reporters embed with workers on strike lines, publish explainer threads about major labor actions, and partner with unions to contextualize campaigns for broader audiences. Videos are released with captions, graphics, and direct calls to action to help audiences understand how to support the people featured on screen.

Coverage emphasizes accountability for corporations and political figures while providing the subjects of each story with opportunities to explain their strategy. The team also produces explainers on legislation such as the PRO Act, antitrust enforcement, and antimonopoly policy to connect local labor fights to national economic debates.

Production Model and Distribution

More Perfect Union operates as a distributed video network with producers located near major labor flashpoints, allowing for rapid turnaround when strikes and workplace actions begin. Stories are edited into 2-5 minute videos optimized for vertical and horizontal viewing, then published simultaneously on TikTok, Instagram Reels, YouTube, Facebook, and X to capture different audience segments. Longer-form mini-documentaries and interviews live on YouTube, while threaded explainers accompany releases on text-based platforms.

The outlet leverages a combination of in-house staff and freelancers with organizing backgrounds, offering media training that helps workers appear on camera while staying aligned with union messaging. Paid digital advertising is occasionally deployed to boost strategic stories in target geographies, mirroring campaign-style distribution tactics.

Political and Labor Movement Impact

Since 2021 the newsroom has profiled Starbucks Workers United, Amazon Labor Union organizers, rail workers, graduate student unions, and state-level fights for paid leave, providing a steady stream of footage for local organizers to reuse in bargaining and public outreach. The videos often circulate among elected officials and serve as supporting evidence during congressional hearings on antitrust or labor rights, contributing to broader public understanding of workplace disputes.

More Perfect Union also tracks corporate responses to unionization campaigns and documents retaliation claims, giving workers a platform when cases move before the National Labor Relations Board. Its mix of storytelling, policy explainers, and digital advocacy keeps labor issues in national conversation and demonstrates how nonprofit newsrooms can merge journalism with movement infrastructure.