About Sinclair Broadcast Group
Sinclair is a television station group. Its stations are held by Sinclair Broadcast Group, LLC, a Maryland limited liability company formed in 2023 from the conversion of Sinclair Broadcast Group, Inc., a Maryland corporation founded in 1986, and reported alongside its parent Sinclair, Inc. It is headquartered at 10706 Beaver Dam Road, Hunt Valley, Maryland.
Stations and Reach
Sinclair owns, or provides programming, sales or shared services to, 179 stations in 81 markets, broadcasting 656 channels. Of those, 226 carry primary network affiliations: FOX (53), CW (44), MyNetworkTV (39), ABC (37), CBS (29) and NBC (24). The company states that its stations produce more than 2,300 hours of news a week at 106 stations in 69 markets, and that in 2025 they won 246 journalism awards including 32 regional Edward R. Murrow awards and 55 regional Emmy awards.
For FCC purposes — that is, after applying the UHF discount, which counts only half the households in a UHF station’s market — Sinclair reports a national reach of approximately 23% of U.S. households, against a statutory cap of 39%. The company notes that the FCC opened a proceeding on 18 June 2025 seeking comment on whether to modify, retain or eliminate both the cap and the discount, and that the proceeding remains pending.
Segments and Finances
Sinclair reports two segments: local media, comprising the stations and its owned networks and content, and tennis, consisting principally of the Tennis Channel. For 2025 it reported media revenue of 3,169 million, operating income of 112 million.
Sourcing Note
Two frontmatter values were wrong and are corrected. The founding year was given as 1971; the company’s own filing dates the predecessor corporation’s founding to 1986. The reach line claimed “38% of U.S. TV households through 185+ stations”; the filing reports 179 stations and roughly 23% FCC-purposes reach. The digitalPresence entry “STIRR streaming app” is removed — the 2025 filing does not mention STIRR.
The page’s central claim also could not be sourced. It described “must-run” segments that “local stations are required to broadcast,” and built three sections on that premise: “centralized content,” “localized national messaging,” and the assertion that Sinclair “can distribute political commentary and analysis to local markets nationwide, potentially influencing local political narratives.” The string “must-run” does not appear anywhere in the company’s 2025 annual report. The practice has been widely reported elsewhere and may well be documentable, but it is not documented here, and it has been removed rather than left standing on nothing. Restoring it requires contemporaneous reporting or an FCC filing, cited as such.
Sources
- 01.
U.S. Securities and Exchange Commission. Sinclair, Inc. and Sinclair Broadcast Group, LLC, Annual Report on Form 10-K for the fiscal year ended December 31, 2025. (2026). Joint annual report of Sinclair, Inc. and Sinclair Broadcast Group, LLC. Source for the corporate history (SBG was formed by the 2023 conversion of Sinclair Broadcast Group, Inc., a Maryland corporation founded in 1986, to a Maryland limited liability company), the Hunt Valley, Maryland address, the 179 stations in 81 markets broadcasting 656 channels with the network-affiliation breakdown, the news production figures, the 2025 revenue and net loss, the local media and tennis segments, and the statement that Sinclair's FCC-purposes reach is approximately 23% of U.S. households after the UHF discount.