Gen-Z for Change, Inc. is a 501(c)(4) registered in Washington, DC. It publishes its own EIN, 87-2835389, in its site footer, and that EIN matches the IRS exempt organization record. A separate super PAC, Gen-Z for Change PAC (FEC ID C00877803), first filed on 1 May 2024.
Stated approach
The organization describes itself as leveraging “the power of social media, advocacy, and code to drive tangible progressive change on-the-ground,” educating audiences on issues “from climate to reproductive justice” and directing them to action through “digital advocacy tools” built in-house. It states that it regularly activates “a coalition of hundreds of social media influencers on TikTok, Twitter, Instagram, and YouTube that reach more than half a billion followers collectively.”
Documented initiatives
Three of its own named initiatives illustrate the model, in which the deliverable is software rather than a message:
- freepalestine.tools — a downloadable Apple Shortcut that generated and sent emails to members of Congress urging a ceasefire in Gaza. The organization states that over 445 million emails have been sent to the House and Senate since its launch.
- SAFER — a response to the overturning of Roe v. Wade, an acronym covering spamming the reviews of crisis pregnancy centers, volunteering to assist abortion seekers, funding a split ActBlue page for 50 abortion funds, education and voter registration. The organization states that its review tool was shut down by Yelp and Google Reviews, that it subsequently worked with Yelp to add a consumer notice to listed crisis pregnancy centers stating that they do not provide abortions, and that its Gen-Z for Choice fund raised over $2,400,000.
- Labor Over Likes — run with SAG-AFTRA and the WGA during the 2023 strikes, a pledge for creators to refuse payment to promote struck work and to follow SAG-AFTRA’s influencer guidance.
Relevance to digital political discourse
Gen-Z for Change is a case where an advocacy organization’s principal output is tooling: an Apple Shortcut, a split-donation page, a pledge with enforcement by peer visibility. The SAFER episode also documents a direct collision between an advocacy campaign and platform policy — the tool was removed by two review platforms, and the campaign’s stated outcome was a negotiated labelling change on one of them rather than the restoration of the tool.
Sources
- 01.
Gen-Z for Change, Inc.. Gen-Z for Change. Source for the quoted self-description, the coalition of hundreds of creators reaching more than half a billion followers collectively, the EIN 87-2835389 published in the site footer, and the freepalestine.tools, SAFER and Labor Over Likes initiatives, including the figure of over 445 million emails sent to members of Congress, the Yelp consumer-notice outcome, and the $2.4 million raised by the Gen-Z for Choice fund.
- 02.
Internal Revenue Service, via ProPublica Nonprofit Explorer. Gen-Z For Change Inc, EIN 87-2835389 — IRS exempt organization record. Confirms the EIN published on the organization's own site, its 501(c)(4) classification and its Washington, DC address. No Form 990 with parsed financial data is available for this entity, so no revenue figure is given.
- 03.
Federal Election Commission. Committee C00877803 — Gen-Z for Change PAC. Source for the separate independent-expenditure-only committee (super PAC) registered in Washington, DC, first filing 1 May 2024.