Rumble is a video sharing platform and cloud services company founded in 2013. The company says it was founded on the premise that incumbent video platforms were “beginning to preference large creators, influencers, and brands, while leaving the small creator behind,” and describes its own differentiator as having “never moved the goal posts on its content policies.”
Reported scale
Rumble’s own filings give a clear growth curve, which is worth quoting precisely because the platform’s audience is often described imprecisely:
- 1.2 million monthly active users in Q2 2020
- 21 million MAUs in Q4 2020, which the company attributes to its content-policy consistency and “tailwinds from the 2020 U.S. election season”
- 52 million MAUs on average in Q4 2025, up 11 percent from the prior quarter, which the company attributes primarily to an initial investment in international expansion
Average revenue per user was $0.46 in Q4 2025. Rumble measures MAUs through Google Analytics and cautions in the same filing that it will not “succeed in identifying and removing all spam” from the count.
Creators and business
The company names Dan Bongino, Russell Brand, Kim Iversen, Dave Rubin, Kimberly Guilfoyle, Matt Kohrs, Barstool Sports and Dana White among the top creators it attracted. Beyond video, Rumble operates the Rumble Advertising Center and Rumble Cloud. In February 2025 it closed a strategic investment from Tether totalling $775 million in gross proceeds, and in November 2025 it signed a business combination agreement with Northern Data AG to add AI and high-performance-computing infrastructure. Founder Chris Pavlovski retains super-majority voting control.
Content policy
Rumble’s filings state that it may “voluntarily suspend access to our services indefinitely in certain jurisdictions in order to uphold our commitment to free speech and diversity of opinion” — that is, it treats withdrawal from a jurisdiction as preferable to complying with that jurisdiction’s removal demands. Its risk factors discuss reliance on Section 230 immunity for third-party content.
Sources
- 01.
U.S. Securities and Exchange Commission. Rumble Inc. Form 10-K for the fiscal year ended December 31, 2025. Source for the 2013 founding and the company's account of its origin in serving small creators; the growth from "1.2 million monthly active users ('MAUs') in Q2 2020 to 21 million MAUs in Q4 2020"; "MAUs (GA4) were 52 million on average in the fourth quarter of 2025, an increase of 11% from the third quarter of 2025"; ARPU of $0.46 in Q4 2025; the named top creators; the February 2025 Tether investment and $775 million in gross proceeds; Chris Pavlovski's super-majority voting control; the November 2025 Northern Data business combination agreement; and the caveat that MAUs are measured by Google Analytics with imperfect spam filtering. The filing's characterizations of competitors as engaged in "censorship" are the issuer's own and are quoted, not adopted.