Truth Social

Truth Social is a microblogging platform operated by Trump Media & Technology Group Corp. (TMTG), a public company. Its parent describes it as “a social media platform established as a safe harbor for free expression amid increasingly harsh censorship by Big Tech corporations,” and states TMTG’s mission as being “to end Big Tech’s assault on free speech by opening up the Internet and giving people their voices back.” Those are the company’s own characterizations. TMTG also operates Truth+, a streaming service, and Truth.Fi, a financial services brand with a bitcoin treasury.

No published usage figures

Truth Social’s audience size is routinely reported, but no figure comes from the company. In its annual report TMTG states that it “does not currently, and may never, collect, monitor and/or report certain key operating metrics used by companies in similar industries,” specifically naming “average revenue per user, ad impressions and pricing, or active user accounts, including monthly and daily active users.” The filing says management “does not rely on, and does not anticipate relying on, any particular key performance metric to make business or operating decisions.”

Every audience number attributed to Truth Social is therefore a third-party estimate produced without company data, and this page does not repeat one.

Relationship to Trump’s account

TMTG describes the platform as “anchored by Donald Trump’s restored social media account,” which it launched after Trump was removed from the major platforms following January 6, 2021.