Dark Brandon demonstrated how political movements can reappropriate opposition memes, turning criticism into empowerment through ironic embrace.

Origin Story

Emerged from Chinese social media depicting “Biden Emperor” with glowing eyes, adopted by Biden supporters to project strength rather than weakness.

Meme Reappropriation

Transformed from mockery to celebration, with laser eyes Biden becoming symbol of legislative victories and political power.

Official Adoption

Biden campaign and White House social media embraced the meme, marking rare instance of official politics successfully adopting internet culture.

Visual Language

The laser eyes effect, borrowed from crypto culture and power memes, created striking imagery that resonated across online communities.

Political Effectiveness

Dark Brandon proved memes could be effective political tools when authentically embraced, helping reshape Biden’s image among younger voters.