Trump campaign leverages social virality
Event Not yet reviewed This page has not yet been through the automated review pipeline.Donald Trump announces his presidential campaign at Trump Tower; later analyses documented how his social media posts drove disproportionate volumes of unpaid news coverage over the 2016 cycle.
Campaign launch begins a cycle of social posts driving outsized news coverage.
Sources
- 01.
Time. Here's Donald Trump's Presidential Announcement Speech. (2015). Full transcript of the 16 June 2015 announcement at Trump Tower; primary source for the date.
- 02.
Confessore, N. & Yourish, K. (2016). $2 Billion Worth of Free Media for Donald Trump. The New York Times. Source for the earned-media estimate through the 2016 primaries.
- 03.
Wells, C., Shah, D. V., Pevehouse, J. C., Yang, J., Pelled, A., Boehm, F., Lukito, J., Ghosh, S., & Schmidt, J. L. (2016). How Trump Drove Coverage to the Nomination: Hybrid Media Campaigning. Political Communication, Peer-reviewed time-series analysis of the relationship between the campaign's social media activity and news coverage. Author-hosted copy.
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