Breitbart News emerged as a significant force in digital political media, particularly in mobilizing populist movements and influencing the 2016 election.

Founding Vision

Founded by Andrew Breitbart with a mission to challenge mainstream media narratives, the site pioneered aggressive, partisan digital journalism.

Bannon Era

Under Steve Bannon’s leadership, the site became the platform for the alt-right movement and played a crucial role in Trump’s political rise.

Content Strategy

Specialized in culture war coverage, immigration issues, and anti-establishment narratives that resonated with disaffected conservative audiences.

Political Influence

The site’s influence peaked during the 2016 election when Bannon joined the Trump campaign, creating a direct pipeline between alternative media and presidential politics.

Post-2016 Evolution

Following Bannon’s departure and advertiser boycotts, the site’s influence diminished but it maintained a dedicated audience in the populist media ecosystem.