More Perfect Union Action is the 501(c)(4) home for the More Perfect Union newsroom, created to blend digital storytelling with labor and economic advocacy. The organization raises funds, hires producers, and coordinates campaign-style distribution to amplify worker voices across social media and targeted advertising.

Organizational Model

The nonprofit structure allows the team to make rapid editorial decisions, fund travel to strike lines, and experiment with campaign-style messaging that supports organizing objectives. Staff members frequently collaborate with unions and local coalitions to identify workers willing to appear on camera, with legal and digital strategists ensuring content aligns with labor law and platform policies.

The organization invests in training producers who can shoot, edit, and publish content independently. This approach mirrors modern political campaigns that combine communications and field operations, enabling quick response to breaking news around workplace disputes or corporate policy shifts.

Advocacy and Partnerships

More Perfect Union Action partners with unions, advocacy groups, and pro-worker elected officials to provide narratives that complement collective bargaining strategies. The team produces rapid-response videos during major labor fights such as Starbucks, Amazon, Kaiser Permanente, and rail industry negotiations, giving organizers ready-made assets for social sharing and email mobilization.

Beyond video, the nonprofit maintains research and policy staff who produce briefings on corporate power, antitrust enforcement, and public investment priorities. Those materials inform on-camera explainers and provide context when clips circulate among journalists and policymakers. The combination of media production and advocacy relationships positions the organization as both a storytelling hub and a support structure for the modern labor movement.